Waterloo Way

We are Waterloo Capital, an SEC-registered investment advisory firm and fiduciary, always acting in the best interest of our clients. At Waterloo, our focus and commitment to our clients is to help them accomplish their specific goals and objectives.

Waterloo Capital is a collaborative team of experts bringing dedicated solutions to high-net-worth and institutional clientele.

Meet the Team

Jordan Goforth

Jordan Goforth

Client Service Associate

Jordan is a Client Service Associate and Paraplanner. With extensive experience in Client Services & Financial Planning, Jordan strives to meet clients’ needs and takes pride in providing a personalized client experience. Jordan holds a BBA in Finance from University of Arkansas at Monticello where she was a Division II All American.